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AllSaints Since 1994 - Autumn

This season sees AllSaints turn 25. To highlight this occasion the brand presents a collection and campaign, entitled ‘Since 1994’, that celebrate the time, place, style and attitude from which the brand emerged - 1990s London. 


The ‘Since 1994’ campaign is a timeless love letter to the people, places and attitude that shape our constantly evolving home city of London. In a nod to AllSaints’ founding year, the campaign features the likes of Molly Moorish and Sonny Ashcroft – the children of Britpop’s defining stars, Oasis’ Liam Gallagher and The Verve’s Richard Ashcroft.