Drinks manufacturer Flawsome have opened a 1,152 sq ft pop-up store at St David’s, one of the UK’s premier retail and leisure destinations.
Flawsome! is on a mission to fight food waste and encourage people to champion individuality over perfection, by looking for creative ways to repurpose produce headed for the scrapheap into something useful and attractive to consumers. Founded by passionate duo Karina Sudenyte and Maciek Kacprzyk, parents of twin girls, the brand is inspired by their Grandmother’s tasty recipes which saved imperfect fruit and transforms them into perfectly crafted cold-pressed drinks.
Karina Sudenyte, Co-Founder, said, We set Flawsome up in 2016 with the aim of reducing waste, and making use of great produce that would be thrown away because of over-production or being deemed ‘ugly’.
'As a Cardiff company we know St David’s well, and cannot wait to show off our products – including the new sparkling range – to Christmas shoppers, who by buying our juices can really help save the planet!”
Positive impact up to date:
At Flawsome! we encourage consumers to reduce waste in all its forms by reimagining waste creatively. We save fruit, pay farmers’ fairer price and donated over 22,000 portion of juice to charity. Up to date we have saved nearly 700 tonnes of wonky and surplus produce and avoided CO2e by equivalent of 796 return flights from London to New York. We have also eliminated 1 065 474 plastic bottles to date.
After 24 months of New Product Development, in November 2019 we have launched a range of cold-fizzed lightly sparkling juice drinks in an innovative BPA-free can. The three juices – Rhubarb & Apple, Sweet & Sour Apple, and Cherry & Apple. Flawsome! bubbly drinks are made from 60% wonky and surplus pressed fruit, completely free from any added sugar or sweeteners. The range is school compliant, BPA-free and vegan friendly. On average one can of Flawsome! saves at least two apples. We simply blend sustainably sourced cold-pressed juice with lightly sparkling water to make natural, low calorie, vegan delicious drink.
Flawsome will be here until late January 2020