The campaigns that have shaped the year at Laings
As we come to the end of a turbulent year, luxury jewellers, Laings, are looking back on 2020. Across the UK and online, they launched a series of sparkling campaigns to add a touch of indulgence in a difficult time.
With the New Year approaching, Laings reflect on how they have navigated what has been a challenging a year. Although faced with difficulties throughout 2020, the sparkle of Laings never dulled, and they continued to lead the way with their luxury campaigns, adapting and thriving as the year went on.
New Adventures in 2020
Laings began the year launching a campaign in January 2020 to celebrate all of the adventures that were to come. Although the year quickly took a turn, customers still embarked on a range of glittering journeys. Proposals marked the start of new chapters together, whilst treasured anniversary presents commemorated all that had passed. The adventures continued in new and meaningful ways, and Laings were delighted to help clients to mark special occasions.
A Sparkling Spring
Spring approached and saw the UK entering into an unprecedented lockdown. Laings understood that even in these difficult times, special moments in life continued, and their exquisite tokens of love may become even more cherished. Their glittering campaign featured jewellery, diamonds and luxurious timepieces that will be treasured for years to come. Customers continued to celebrate their loved ones, shopping online and enjoying the luxury of Laings from the comfort of their own home.
A Sustainable Summer
To mark the changing season and the move into summer, Laings launched a dazzling campaign focused on sustainability. Inspired by the everlasting nature of diamonds, thousands of flowers, all made from 100% recycled paper, represented the blossoming magic of nature and the power of our planet. This campaign gave the jewellers the opportunity to advance their commitment to move towards a more sustainable way of working.
Celebrating the Joy of Jewellery
In autumn, Laings launched an indulgent campaign that celebrated the special moments that their precious pieces mark and the joy that they bring. They recognised that this year, more so than ever, we’ve found ourselves cherishing the time that we spend with our loved ones, enjoying special moments and marking milestones together. Laings jewellery often commemorates these moments and set against the rich colours of autumn the campaign included exquisite pieces that come to symbolise chapters in your life.
A Family Christmas
As we entered the winter season, many were unsure of what Christmastime would hold. Laings campaign showcased the magic of a treasured gift, spreading a message of positivity and putting family at its heart. It demonstrated that even in uncertain times, and no matter if near or far, we could still celebrate our loved ones, showing them just how much they mean to us.