With an array of classic diamond pieces, from earrings to pendants, Laings understand the timeless appeal of elegant jewellery. And to celebrate their reopening, they've launched a brand new campaign for the summer, focusing on sustainability. Taking inspiration from the 'promise of forever' that a diamond makes, Laings are looking at how they can commit to a more sustainable future.
The campaign features thousands of flowers, all made from 100% recycled paper. The petals are all individual hearts, the international symbol of love and care, to show how we must extend these sentiments to the world around us. The canopies of flowers represent the blossoming magic of nature that should stop and be admired.
Many of Laings’ materials, including the catalogues and receipt wallets, are already made from 100% recycled material, but the brand’s aim is to take this to the next level, and over the coming year will be building a plan to ensure the use of recyclable materials as much as possible, as well as working on other projects to promote sustainability.