Few things in pop culture have inspired as much fan affection, nostalgia, and devotion as the Star Wars™ enterprise. Since Star Wars: A New Hope debuted in 1977, the legendary space fantasy has occupied a special place in our imaginations, a place fans are eager to revisit when Star Wars: Episode IX hits theaters this December. The beloved story that began over 40 years ago will finally get its long-awaited conclusion. To mark this seminal moment, Levi’s®—a brand known for its own share of fan affection, nostalgia, and devotion—has teamed up with Disney and Lucasfilm to create a special edition collection celebrating the epic history of Star Wars.
Coinciding with the release of Star Wars: Episode IX, and centered around the iconic characters from the original Star Wars trilogy, the Levi’s® x Star Wars collection features a range of both classic Levi’s® icons and streetwear-inspired favorites; tees, hoodies, as well as Trucker Jackets and jeans in a unique array of washes. Every piece also features iconic elements from the Star Wars galaxy —famous archival graphics of favorite characters and starships from the original films, plus unique co-branding elements like Levi’s® leather patches, buttons, tabs, printed pockets, and the famous Levi’s® Batwing logo, all with a Star Wars twist. And of course, what would a Star Wars collection be without instantly recognizable quotes from the films printed or embroidered along backs and sleeves— including “I am your father,” “In a galaxy far, far away….,” and, perhaps best of all, Chewbacca’s immortal “GGWWWRGHH!!!!”
“Star Wars™. And Levi’s®. The Force is strong in this one. An epic collaboration it is.”- Jonathan Cheung, Senior Vice President of Design Innovation at Levi’s®