Superdry’s AW17 collection brings an edge with standout details
The devil is in the details this Autumn/ Winter with new bold badging, appliques, and prints that pack a punch. This season draws from a mix of inspirations – prairie meets punk with a blend of checks, camo and badging; varsity letters get a cool edge; and urban style is reworked with a retro sport twist.
The brand has continued to drive its outerwear offer with a big focus on down – new shapes, colours and detailing are set to stand out on the streets this season. Functionality gets an army inspired upgrade with the Rookie jacket’s practical pockets, military-style fastenings and adjusters. This season’s denim goes rock and roll with a ripped and ready style.